The Purpose Of Teaser Trailers In Terms Of Marketing

Teaser trailers are short trailers (usually between 30 and 60 seconds) which are used to advertise and to show a brief story of the film. They ususally show the most hightened parts of the film to encourage and provoke the audience into wanting to watch it. They also add hype to the upcoming release of the film.

Conventions In Teaser Trailers.
- They highlight the best bits of the film
- We are not shown the story in narrative order
- They showcase the stars of the film
- Some images stay on screen just long enough for our mind to comprehend them
-Conversations between characters usually consist of one line each
-Unusual angles are often show events or characters
-Action is interspersed with credits on screen
-Voice overs tell the story and give credit information (but rarely in horror trailers)
-Music plays an important role in creating atmosphere
- The title does not appear until the end
- The trailer builds to a climax, where it ends.


TRAILER TIPS:
- Create suspense and tension by altering the pace of the editing
-Use multiple sound effects to enhance and punctuates the trailer
-Consider how you are going to involve the viewer
-Plan the narrative structure so that you arouse the viewers interest
-What USP(s) will you use in the trailer?
-Carefully plan the captions, making sure that the text makes sense and you are using the right tone for the film
-The most important sequences are the beginning and end of the trailer.