Trailer Conventions

- They highlight the best bits of the film
- We are not necessarily shown the story in narrative order
- They showcase the stars of the film
- Some images stay on screen just long enough for our mind to comprehend them
-Conversations between characters usually consist of one line each
-Unusual angles are often show events or characters
-Action is interspersed with credits on screen
-Voice overs tell the story and give credit information (but rarely in horror trailers)
-Music plays an important role in creating atmosphere
- The title does not appear until the end
- The trailer builds to a climax, where it ends.




TRAILER TIPS:
- Create suspense and tension by altering the pace of the editing
-Use multiple sound effects to enhance and punctuates the trailer
-Consider how you are going to involve the viewer
-Plan the narrative structure so that you arouse the viewers interest
-What USP(s) will you use in the trailer?
-Carefully plan the captions, making sure that the text makes sense and you are using the right tone for the film
-The most important sequences are the beginning and end of the trailer.