The Purpose Of Teaser Trailers In Terms Of Marketing

Teaser trailers are short trailers (usually between 30 and 60 seconds) which are used to advertise and to show a brief story of the film. They ususally show the most hightened parts of the film to encourage and provoke the audience into wanting to watch it. They also add hype to the upcoming release of the film.

Conventions In Teaser Trailers.
- They highlight the best bits of the film
- We are not shown the story in narrative order
- They showcase the stars of the film
- Some images stay on screen just long enough for our mind to comprehend them
-Conversations between characters usually consist of one line each
-Unusual angles are often show events or characters
-Action is interspersed with credits on screen
-Voice overs tell the story and give credit information (but rarely in horror trailers)
-Music plays an important role in creating atmosphere
- The title does not appear until the end
- The trailer builds to a climax, where it ends.


TRAILER TIPS:
- Create suspense and tension by altering the pace of the editing
-Use multiple sound effects to enhance and punctuates the trailer
-Consider how you are going to involve the viewer
-Plan the narrative structure so that you arouse the viewers interest
-What USP(s) will you use in the trailer?
-Carefully plan the captions, making sure that the text makes sense and you are using the right tone for the film
-The most important sequences are the beginning and end of the trailer.

Find Me Poster ( Click on Image for Flickr Annotations)

Find Me Poster
Originally uploaded by KerrieSpooner

I have followed most of the conventions of a horror film poster. The most successful thing about the poster is that it doesn't give too much away about the film. It looks eerie and from feedback I learnt that people were curious about the red symbol and the tightly cropped night-vision image. Everyone recognised the intertextual reference to Paranormal Activity and Blair Witch. 

Magazine Cover ( Click on Image for my Flickr Annotations)

Magazine Cover
Originally uploaded by KerrieSpooner

I followed the coventions of a magazine cover so that it appears professional and effective. I added cover lines and secondary images, a date, issue number, price and barcode. I also manipulated the masthead to reflect this 'Horror Special'. See my annotations on Flickr by clicking on the image.

1st Draft of "Find Me" and Summary Of Audience Feedback.

Play for our summary of the audience feedback.

Magazine Cover Analysis ( Click On Images for Annotations )

Analysis Of Horror Film Posters ( Click on images for Flickr annotations )

CONVENTIONS OF HORROR FILM POSTERS

Mise-en-scene
The backgrounds of the posters are usually quite plain and it is usually props and Make-up which are the main part of the poster, attracting the attention of the audience and drawing them into that particular film.


Image
The images on the horror posters are usually close -ups which creates the audience to relate to the character so that they can feel their fear. The close - ups also express the detail in the image, making it feel more realistic for the audience.



Lighting
Both low key and high key lighting is used for horror posters. The Low key lighting creates a sinister effect and creates the feeling of secretiveness. It also makes the audience feel uncomfortable because they cannot tell what is hiding in the darkness. High key lighting is also effective because it looks like operating table lighting which you get in hospitals. This adds to the eeriness because it implies death and shock. High key lighting can also be good for emphasising shadows.

Composition
The main image is usually in the center of the poster, followed by the title of the film either at the bottom or top of the image in a bold font. The billing block is usually positioned at the bottom of the poster, with the release date and actors name's. When these conventions are changed, it changes how the audience read the poster.



Billing Block
The billing block is usually placed at the bottom of the poster in a small, contrasting font to the main background colour. It mentions companies, cast and crew.

Colour Scheme
The main colours which are normally used on horror posters are Black and White. They usually have a contrasting colour which attracts the audience. Red is normally an important colour to include because it is iconic to the horror genre as it can imply blood, danger and death.



Tag line
This can draw the audience in because it is usually a memorable phrase and they discover a little bit about what the film is about.

Quotes
Normally the posters have star ratings from newspapers. This shows what other people think about the film.

Storyboard 1

Storyboard 1
Originally uploaded by KerrieSpooner